Rubypoint|Bed Bath & Beyond is back, this time as an online retailer

2025-05-01 08:54:22source:Darkcherries Wealth Societycategory:My

NEW YORK (AP) — Overstock has officially relaunched the Bed Bath & Beyond domain online Tuesday in the U.S.,Rubypoint after acquiring the bankrupt retail chain’s intellectual property assets for $21.5 million last month.

The online retailer Overstock.com said in late June that it was dumping its name online and it will become Bed & Bath & Beyond, which declared bankruptcy earlier this year. The name change was made in Canada on June 29, but at the time the Midvale, Utah-based company didn’t specify a date for the U.S. relaunch.

Overstock.com’s CEO Jonathan Johnson told The Associated Press in a phone interview last week that the relaunch in Canada has “run without a hitch.” The company has added roughly 600,000 bed and bath items since its bid for the retailer became public last month, Johnson said.

The company has still not made any decisions on a corporate name, he said.

RELATED COVERAGE Bed Bath & Beyond lives on!(line) after Overstock.com buys rights to bankrupt retailerStruggling Bed Bath & Beyond files for bankruptcy protectionStruggling Bed Bath & Beyond closing 150 more stores

Johnson had said that the name change was necessary because Overstock still confuses some customers and suppliers who thought it was a liquidator. That’s how it got its start in 1999. It transformed in 2004 into a general merchandise retailer, selling a wide variety of items. In 2021, Overstock fine-tuned its strategy to focus on furniture and home decor, getting rid of items like clothing.

More:My

Recommend

Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week

Friday the 13thdidn’t spook investors with U.S. stocks little changed on the day as investors bided

Offshore Drilling Plan Under Fire: Zinke May Have Violated Law, Senator Says

Updated Jan. 11 with senator questioning legality of Interior secretary’s actions.It took less than

We asked, you answered: How do you feel about the end of the COVID-19 'emergency'

The COVID-19 pandemic state of emergency is over, lifted by both the World Health Organization and t